Upworthy’s co-founder said the most amazing thing about clickbait | Media Network | The Guardian

Upworthy’s co-founder said the most amazing thing about clickbait | Media Network | The Guardian.

Upworthy launched on 26 March 2012. By the end of October in the same year, the site had attracted 8.7 million users, leading to Business Insider naming it the fastest growing media company of all time. Finally, the investments started to roll in.

At the heart of Upworthy’s operation are its curators, who source the most eye-catching, important videos from every corner of the web, before fact-checking their claims and contacting the people behind them to liaise on how they can best be promoted.

The videos they choose to promote on their site and through social media often go viral, turning their creators into stars almost instantly and directing a huge audience to fundraising campaigns.

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