In Times of Corporate Troubles, Altruism Helps – Pacific Standard

In Times of Corporate Troubles, Altruism Helps – Pacific Standard.

Examining more than 10,000 press releases from companies who intentionally misrepresented their numbers, Stanford Graduate School of Business professor Ed deHaan and colleagues found that fence-mending efforts from large public corporations directed at “softer” constituencies—which include employees, customers, and local communities, as opposed to the traditionally valuable players like investors and creditors—is incredibly important to rebuilding “reputation capital.”

 

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