It’s not a stretch by any means to say that major gift fundraising is an art and a science. Researching, cultivating and asking (and asking and asking) prospects is a tough gig – even when it’s your only responsibility, which it seldom is.
We wanted to know how fundraisers approach major gifts, so we asked our friends and followers. You can view the results of our non-scientific (but fun!) survey below.
- Most nonprofit organizations do not have a full-time major gift fundraiser or a major gift strategy, despite considering major gifts vital
- Most nonprofit organizations look to their current donors as major gift prospects
- Most nonprofit board of directors are disconnected from major gift fundraising activities
- Most major gifts are only occasionally tied to a project
- Those organizations not doing major gift fundraising cite a lack of investment in manpower, expertise, strategy, etc. as the primary reason