How Can My Small Charity Get Corporate Sponsorships?.
But don’t despair if your organization is small, local, and your staff is mostly volunteer. You can still get sponsors for your event. Just plan to work the neighborhood. Think of concentric circles of influence in your city or town. Start with the people you know well, work out into the neighborhood where you have physical proximity to businesses, and then tackle the larger circle composed of companies that you don’t know personally…yet.
According to IEG, a company that helps organizations and sponsors find each other, 55% of sponsorships come from cold calling.
Use phone calls, visits, mail and email interchangeably according to the circumstances. Just one contact method will not work…use an integrated approach, and be systematic and persistent.