Fundraising With Businesses: 40 New Strategies for Nonprofits – A Review.
Joe Waters is well known for his expertise in cause-related marketing. He wrote Cause Marketing for Dummies, writes a popular blog, Selfish Giving, and co-hostsCause Talk Radio on the Internet.
So why did he title his newest book, “Fundraising with Businesses”?
I asked Joe, and here is what he said:
“Sadly, I’ve discovered that cause marketing is an industry term that many average people simply don’t understand. For some, cause marketing means ‘the marketing of causes.’ For others, it means anything related to corporate giving. To reduce confusion I decided to call my book ‘Fundraising with businesses.’ Because, well, that’s what I’m talking about!”