Facebook Closes in on 1 Billion Mobile Users Worldwide – eMarketer

Facebook Closes in on 1 Billion Mobile Users Worldwide – eMarketer.

Over 70% of all Facebook users globally will be mobile this year, and by 2018, more than three-quarters of the social network’s audience will access the platform via mobile phones on a regular basis, totaling 1.34 billion users. It’s no secret that mobile has been the key driver of growth in Facebook’s advertising business in the past 12 months. In 2013, 45.0% of Facebook’s $6.99 billion in advertising revenues worldwide came via mobile ads. This year, mobile ads will account for 73.0%—or $10.90 billion—of the social network’s ad revenues worldwide, eMarketer estimates. 

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