Uber’s ‘Donate’ rides raise $300k in 48 hours | UK Fundraising.
Users of taxi mobile app company Uber last month donated over $300,000 in just two days through a new top-up to donate function. The beneficiary was No Kid Hungry, a US nonprofit working to end childhood hunger in America.
Uber created a new class of ride called ‘Donate’. Users choosing that type agreed to be charged an addition $5, which was donated in full to the nonprofit.