Airbnb seeks to rid of the world of strangers with new initiative | Marketing Magazine.
San Francisco-based Airbnb is hoping to turn strangers into friends with its new global iniative, #OneLessStranger.
The online company, which allows hosts to rent their homes, apartments and spare rooms to travellers from around world, gave $10 to 100,000 Airbnb hosts, totaling $1 million. Airbnb is asking the hosts to use the money for “personal and creative acts of hospitality,” like making friendship bracelets to share with strangers or planting seeds in a community garden.
The campaign launched on New Year’s Eve with a video from co-founder and CEO Brian Chesky, inviting the Airbnb community to get involved.