Content is key for non-profits looking to utilize social media. It can be used to get attention, engagement and action between your organization and its target audience on both a local and global scale. It also prepares your readers to respond positively to your conversion optimization tactics that should be employed on your landing page. One important thing to remember is that there is no one definition for ‘content;’ anything from a picture upload to a white paper is content and can be leveraged to your non-profit’s advantage. To cut through the content clutter and capture your readers’ attention, try these tips and tactics for more effective conversion rates. – See more at: http://blog.techimpact.org/non-profit-can-design-social-content-strategy-converts/?