Marc Benioff to Tech Industry: Give Back to San Francisco – Businessweek.
“Our big message is that we live in this nirvana,” Benioff says of the campaign, which he hopes to expand to 100 tech companies in the year ahead. “But don’t think we’re not going to ask you to give. We want you to give, and we want you to make it part of your company.”
Benioff began weaving this philosophy into Salesforce’s culture when he founded the company in 1999. He called it the 1-1-1 model of corporate philanthropy, in which the company would send 1 percent of its stock, products, and employees’ working time to the company foundation. Since then, companies such as reviews website Yelp (YELP), enterprise software maker NetSuite (N), and Google have adopted variations of the program. “Marc has been pounding the table getting everyone to pay attention and come up with their own philanthropic strategy,” says Jeremy Stoppelman, Yelp’s CEO.