Vox offers its take on how to make wise giving decisions — good for us practitioners to see how the general public sees us

Choosing where to donate to charity is tough. Here’s a simple guide to help. – Vox.

6) Don’t give to a big charity

You’ll notice that all of the charities GiveWell recommends are reasonably small, and some big names are absent. That’s not an accident. In general, charity effectiveness evaluators areskeptical of large relief organizations, for a number of reasons.

Large organizations tend to be less transparent about where their money goes and also likelier to direct money to disaster relief efforts, which are usually less cost-effective, in general, than public health programs. “Overall, our impression is that your donation to these organizations is very hard to trace, but will likely supplement an agenda of extremely diverse programming, driven largely by governments and other very large funders,” writes GiveWell cofounder Holden Karnofsky.

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