Pakistan is known for its cotton production, textile and garment sectors, but it’s also home to a huge artisan sector full of skills that the world’s fashion industry is dependent on. The bigger fashion houses that commission work from artisans hold much of the power within the industry, but new brands and programmes are working to incorporate fair business practices to empower these skilled workers.
One example is Shubinak, an artisan-focused lifestyle brand launched in 2005. Its parent company Looptex is a Global Organic Textile Standard (GOTS) certified manufacturer employing more than 500 workers with a special focus on developing ethical and sustainable working practices. Established in 2004, Looptex is based in Lahore and has provided goods for brands including Econscious, Levi’s and Dockers.