On celebrity in the age of Youtube

Fine Brothers Go From YouTube’s A-List to Hollywood’s B-List – Businessweek.

The line between Internet famous and plain old famous has blurred beyond recognition this year, with Nickelodeon becoming the latest old-media stalwart to snap up new-media talent. The children’s network will on Monday air the first episode of ReactToThat, a television show based on the steady stream of skits, sitcoms, and assorted silliness produced by two of YouTube’s biggest stars, brothers from Brooklyn named Benny and Rafi Fine.

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