Invisible Children, organization behind Kony 2012 video, to wind down operations – The Washington Post

Invisible Children, organization behind Kony 2012 video, to wind down operations – The Washington Post.

The news comes after a decade of operations for the organization, which was formed in 2003 by three young filmmakers (Bobby Bailey, Laren Poole and Jason Russell) who wanted to raise awareness about Joseph Kony and the Lord’s Resistance Army – in particular focusing on the LRA’s abduction of children for use as soldiers in Uganda and other central African countries.

While Invisible Children had operated for years, it wasn’t until 2012’s Stop Kony campaign that the organization became famous. The short film “Kony 2012” was released online in March that year and became a huge success on YouTube and social media, forcing the LRA into mainstream conversation. At the time of writing, “Kony 2012” had been viewed more than 100 million times.

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