Are Brands Ready For The Instagram Economy? | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image.
A new form of commerce that makes perfect sense.
Would you believe that twenty to forty percent of Fox & Fawn‘s revenue now comes from their Instagram business? They have two locations in Brooklyn, New York that focus on vintage clothing. They’re not even as sophisticated as some of their counterparts in Kuwait. They’re not using online merchant accounts or chat/messaging apps. If you see something you like on the Fox & Fawn Instagram feed, you simply leave a comment and then phone your order in with the store. Last week, The New York Times picked up on this innovative form of e-commerce with the article titled, On Instagram, a Bazaar Where You Least Expect It. Connie Wang runs a fashion site called, Refinery29, and had this to say in the article about Instagram’s business potential: “It’s so much more personal… It’s not a Facebook or Twitter where everything seems like an advertorial. On Instagram, it feels like a discovery because you aren’t there to shop — but if something catches your eye and it’s available, you’re more likely to buy it.”