With Naming Rights, ‘Perpetuity’ Doesn’t Always Mean Forever – NYTimes.com

With Naming Rights, ‘Perpetuity’ Doesn’t Always Mean Forever – NYTimes.com.

After Philippe de Montebello agreed at breakfast two decades ago to name the Metropolitan Museum of Art’s Roman Sculpture Court, in perpetuity, for the philanthropists and antiquities collectors Leon Levy and his wife, Shelby White, Mr. Levy predictably, but politely, posed an impertinent question.

“Aware that sometime in the future, Philippe’s successor would probably be making the same promise to some donor not yet born,” Mr. Levy later recalled, “I asked him, How long is ‘in perpetuity’?”

“For you, 50 years,” Mr. de Montebello, the museum director, replied.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s