In general, Dr. Vásquez found online reviews to be remarkably well written. “If you are going to be taken seriously, sounding like a literate person is part of what you want to convey,” she said. Thus, people tend to write in complete sentences and structure their reviews. Some go further, including dialogue, flashbacks and other literary devices, as if experimenting with the genre as a creative outlet.
People are becoming literary connoisseurs of the online comment field. This has helped drive the popularity of parody reviews on Amazon for products like banana slicers and pens for women or reviews on TripAdvisor of the Grand Budapest Hotel, the fictional resort featured in Wes Anderson’s recent movie of the same name. Dr. Vásquez says she will be writing about these types of reviews next.